Expanding Horizons with Strategic Marketing and E-commerce Management
The Project
Provide marketing consultation and develop a comprehensive marketing strategy to facilitate MollyFlex's expansion in the GCC market. Additionally, manage their account on Amazon, from account setup to product listing and order management.
Location - Year
Dubai - 2023

Amazon Account Management:

Account Setup: Assisted MollyFlex in setting up their account on Amazon, ensuring compliance with platform requirements and guidelines.

Product Listing: Generated GTINs and optimized product content, including titles, descriptions, and images, to maximize visibility and conversion rates on Amazon.

Inventory Management: Managed inventory listings, monitored stock levels, and facilitated replenishment to ensure product availability and timely fulfillment of orders.

Account Health Management: Monitored account health metrics, addressed any issues or violations promptly, and implemented strategies to maintain a positive seller rating and performance metrics.

Order Management: Oversaw order processing, shipping, and customer service inquiries to provide a seamless shopping experience for Amazon customers.


Marketing Consultation and Strategy:

Market Analysis: Conducted thorough market research to identify key trends, competitors, and opportunities in the GCC mattress industry.

Target Audience Identification: Defined target audience segments based on demographics, psychographics, and purchasing behavior to tailor marketing efforts effectively.

Brand Positioning: Developed a unique value proposition and brand positioning strategy to differentiate MollyFlex from competitors and resonate with target audiences.

Marketing Channels: Identified and recommended appropriate marketing channels, including digital advertising, social media marketing, and influencer partnerships, to reach and engage GCC consumers.

Content Strategy: Created a content strategy focused on highlighting MollyFlex’s quality craftsmanship, product features, and benefits through compelling storytelling and visuals.


The marketing consultation and strategy provided MollyFlex with a clear roadmap for expanding its presence in the GCC market, while the comprehensive management of their Amazon account facilitated successful entry into the e-commerce space. With targeted marketing efforts and effective e-commerce management, MollyFlex was able to increase brand visibility, drive sales, and establish a strong foothold in the competitive mattress industry in the GCC region.

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