Why Your Marketplace Product Listing Isn’t Selling on Amazon & Noon

May 20, 2025
Is your marketplace product listing underperforming on Amazon or Noon? Learn the top reasons you're not getting sales and how to optimize listings for better results.
Why Your Marketplace Product Listing Isn’t Selling on Amazon & Noon
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Selling on Amazon or Noon can be a game-changer, but only if your marketplace product listing is fully optimized. Many sellers jump in with high expectations—uploading a few images and writing a short description—only to see disappointing results. If that sounds familiar, you’re not alone. In this article, we’ll explore the common reasons your listings might be underperforming and how to fix them to start generating real sales.

  • Poor Marketplace Product Listing Optimization

    The number one reason for poor sales is a weak marketplace product listing. Your title, description, bullet points, and images are what convert browsers into buyers. If those elements don’t stand out or answer key questions, your listing will sink in the rankings—no matter how great your product is.

    • Titles missing high-volume keywords
    • Generic descriptions that don’t communicate value
    • Low-quality or uninspiring images
    • Missing bullet points that explain product benefits

    Fix: Use keyword research tools like Helium 10, DataDive, or Amazon’s own search suggestions. Rewrite your content for both search algorithms and customers. Use high-resolution lifestyle images, infographics, and complete bullet points that build trust and highlight key features.

  • Lack of Reviews and Ratings

    No matter how good your product is, people won’t buy it without social proof. Reviews and ratings play a critical role in marketplace trust. A listing without reviews is often skipped, especially when competitors have dozens or hundreds.

    Fix: Use Amazon’s Early Reviewer Program or send follow-up emails asking for honest feedback. Include thank-you inserts in your packaging. Never fake reviews—this can get your seller account suspended.

  • Pricing and Fulfillment Friction

    Customers on marketplaces are price-sensitive and impatient. If your price is too high or your delivery time too long, you’re losing sales to better-positioned competitors.

    Fix: Use repricing tools like RepricerExpress to stay competitive. Consider Fulfilled by Amazon (FBA) or Noon Express for faster shipping and added trust. Factor in your margins, ad spend, and return rates when setting your price.

  • No Advertising Strategy

    Relying on organic traffic alone can leave you invisible in a crowded marketplace. Paid ads can help, but only if they’re targeted and monitored.

    • Amazon Sponsored Products should be your first step
    • Noon offers paid placements, banner ads, and homepage features

    Fix: Begin with automatic campaigns to collect data, then switch to manual targeting with keyword refinement. Always track your ACoS (Ad Cost of Sale) and use negative keywords to filter out irrelevant traffic.

  • Bad Performance Metrics

    Amazon and Noon rank products based on performance data. Low conversion rates, high return rates, and frequent stockouts push your listing down the rankings.

    Fix: Monitor performance in Seller Central. Improve content and pricing to increase conversion. Use inventory tools to avoid stockouts and analyze return reasons to resolve product quality issues.

  • Not Understanding Marketplace Rules

    One of the fastest ways to get de-ranked or suspended is by breaking the rules. Every marketplace product listing must follow platform guidelines to remain visible and compliant.

    Fix: Read and follow the latest Amazon and Noon seller rules. Use compliance tools or seller dashboards to flag violations. Avoid black-hat tactics—short-term gains can lead to permanent bans.

  • Not Using A+ or Enhanced Content

    Standard listings are fine, but enhanced content gives you a serious edge. Amazon A+ Content and Noon’s enhanced listings allow you to include custom visuals, comparison charts, and storytelling sections.

    Benefits include:

    • Higher conversion rates
    • Better brand representation
    • Reduced return rates

    Fix: Enroll in Amazon Brand Registry or Noon’s content enhancement program. Upload rich visuals, customer-centric messaging, and explain why your product is better. This is especially useful if you’re selling in a competitive niche.

Marketplace Product Listing Case Study: 240% Revenue Growth

Let’s look at a real-world example. One seller approached us after 4 months of no traction on Amazon UAE. Their marketplace product listing had basic content and stock images, and they weren’t using ads. After our audit, we implemented the following:

  • Used Helium 10 to discover high-performing keywords
  • Rewrote titles and bullet points based on customer intent
  • Replaced images with professional lifestyle photos
  • Launched Sponsored Product campaigns
  • Enrolled them in Brand Registry and created A+ Content

Results: Their listing ranked on the first page within 30 days, ad ROI increased 4X, and revenue jumped 240% in the first month alone. That’s the power of a professionally optimized marketplace product listing.

Final Thoughts: Your Listing Needs a Strategy

If you want your marketplace store to succeed, treat every product listing like its own marketing funnel. From your title and images to reviews and delivery speed, everything matters. An optimized marketplace product listing improves visibility, earns trust, and converts browsers into buyers.

Don’t leave it to chance — a weak listing isn’t just costing you sales, it’s damaging your ranking and long-term success.

Need Help? Book a free marketplace audit with 360Beats and we’ll review your Amazon and Noon listings, ad strategy, and keyword usage to help you grow.

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