Selling on Amazon can feel overwhelming — and that’s because it is. With millions of sellers and a highly competitive environment, it’s no longer enough to simply list your product and hope for the best.
Whether you’re just getting started or you’re stuck trying to grow, this guide will walk you through how to master selling on Amazon the right way — from understanding the difference between Amazon Seller and Amazon Vendor to optimizing your listings, managing fees, handling returns, and making it to the Best Sellers list.
Amazon Seller vs. Amazon Vendor: What's the Difference?
Amazon Seller (Seller Central): You will be selling on Amazon directly to customers via Amazon’s marketplace. You control pricing, inventory, content, and customer service (if FBM), or let Amazon handle fulfillment (FBA).
Amazon Vendor (Vendor Central): You will be selling on Amazon in bulk directly to Amazon, and they become the retailer. Amazon controls pricing, fulfillment, and listings. This model is invite-only.
Which one is better?
For most small and mid-sized businesses, Seller Central is the go-to choice. It offers more control, access to customer data, and flexible marketing tools. Vendor Central works best for large brands or wholesalers.
Amazon Fees: A Profit Killer If You Don’t Track Them
Amazon fees vary depending on your fulfillment method:
- Referral Fees: 8%–15% of your selling price.
- FBA Fees: Based on product size and weight. Includes storage, pick & pack, and shipping.
- Closing Fees: For media categories like books or DVDs.
- Advertising Costs: Sponsored Products, Brands, and Display Ads — these add up fast.
How to manage fees and stay profitable:
- Price your products using the 4x rule (Cost x 4 = Selling Price).
- Track each product’s real margin after ads, fees, returns, and promotions.
- Use Amazon’s FBA calculator before listing a product.
Amazon’s Return Policy: Easy for Customers, Risky for Sellers
Amazon’s customer-first return policy means they accept most returns, no questions asked — and often at the seller’s expense.
- You may have to refund even when the product is returned damaged.
- Returned items may be non-resalable.
- Frequent returns affect your performance metrics.
What you can do:
- Improve product descriptions and photos to reduce misunderstandings.
- Package items securely to avoid damage.
- Monitor return reasons in your dashboard and take corrective action.
How to Create Demand and Make the Best Sellers List
Launch Strategy: Use a product launch campaign with PPC and social proof gathering.
Use Giveaways and Discounts: To build early reviews and traction.
Drive External Traffic: Through influencers, email marketing, and social media.
Amazon Ads: Optimize Sponsored Product Ads and use exact match keywords for best conversion.
Stock Availability: Keep your inventory healthy — running out kills your ranking.
Once your product builds momentum, Amazon’s algorithm rewards you with better organic visibility, increasing your chances of making the Best Sellers list in your category.
A+ Content: What It Is and Why It Matters
A+ Content (previously Enhanced Brand Content) allows brand-registered sellers to create rich product descriptions with visuals, comparison charts, and storytelling.
Benefits of A+ Content:
- Higher conversion rates
- Reduced returns
- Stronger brand credibility
- Opportunity to cross-sell other products
Tips for Great A+ Content:
- Use high-quality images and infographics
- Include lifestyle visuals and customer benefits
- Tell your brand story to build trust
- Add a comparison table to show why your product stands out
Real-World Example: What We Can Do for You For a Better Selling on Amazon?
We worked with a startup struggling with low visibility and salling on Amazon. Their listings were unoptimized, they had no ad strategy, and return rates were hurting their margins.
After rewriting their product content, launching targeted Sponsored Ads, and enabling A+ Content, their daily impressions grew 4x and revenue jumped 240% in 30 days.
We also helped them navigate FBA costs, monitor return trends, and structure pricing to ensure long-term profitability.
Ready to Sell Smarter on Amazon?
Selling on Amazon is one of the best ways to scale your product — but only if you do it right.
Book a free Amazon audit with 360Beats. We’ll review your listings, analyze your spend, and show you exactly what to fix to sell more and earn more.
